Frase
Research, write, optimize, publish and monitor content for traditional search and AI answers.
Ratings and score variables
These are third-party review snapshots from the supplied research. They are not Toolbaaz scores or evidence of Toolbaaz hands-on testing.
No directly matched, rated third-party listing was supplied for this Tool.
Toolbaaz feature, usability, value and integration/trust scores were not supplied. Those variables will appear after an editor records and approves them.
Quick facts
- Vendor
- Frase / Frase.io
- Pricing model
- —
- Plan pricing
- 7-day trial; Starter from $39 per month billed annually (USD) Vendor source checked; not a hands-on review
- Free plan
- Not confirmed
- Free trial
- Yes — check eligibility
- Last verified
- Not yet verified
About Frase
Frase is a content-research and optimization platform evolving into an agentic SEO and GEO system: it combines search-topic research, briefs, AI-assisted writing, competitor and content analysis, SEO/GEO scores, AI citation visibility and publishing to common content-management systems. The October 2026 vendor website describes an always-on workflow in which an agent can draft and publish approved content, while Content Guard watches ranking decay and suggests fixes. It sells Starter, Professional, Scale and Enterprise plans with separate monthly allowances for articles, audit pages, AI generations, seat and domain counts. Starter is $49 month-to-month or $39 per month equivalent billed annually; a seven-day trial requires no card. WordPress, Webflow, Wix, Sanity and FraseCMS publishing destinations appear in the official integration material. Beware that some third-party feedback covers Frase’s older content-editor product, and a vendor reply on G2 explicitly distinguishes the new application released earlier in 2026. AI-generated facts, AI engine appearance scores and changes to rankings require independent human and analytics review; Toolbaaz has not tested their accuracy or traffic impact.
Best for
Solo SEO writers, content marketing teams and agencies seeking a connected workflow for briefs, optimisation, CMS publishing and AI-search visibility. Not ideal for teams needing guaranteed top rankings, factually verified AI articles without editing, or unlimited bulk production on a low subscription.
Frase pros and cons
Pros
- Combines topic/SERP research, article generation, optimisation, publishing and rank-decay monitoring in one published workflow.
- Explicit SEO and GEO scores plus AI visibility monitoring help teams evaluate conventional and answer-engine search together.
- Pricing discloses articles, audit pages, seats, sites and AI-generation limits for each published tier.
- Seven-day no-card trial allows prospective users to inspect higher-tier Professional functionality before paying.
- Official integrations include WordPress, Webflow, Wix and Sanity, and Frase publishes security and SOC 2 attestation claims.
Cons
- −The Starter plan is restricted to one seat/site, 10 articles, 50 audit pages and 25 AI generations per month; agencies can hit caps quickly.
- −Full AI visibility coverage, crawler monitoring and advanced collaboration are more comprehensive on higher tiers.
- −Optional Professional/Scale pay-as-you-go overages create additional cost when turned on; avoid treating caps as unlimited use.
- −Sampled G2 users cite occasional lag, keyword or scoring glitches, and inaccurate/outdated writing suggestions that need editor checks.
- −Some older Frase reviews describe the legacy product and add-ons; they may not reflect the newer 2026 agentic platform or its prices.
Features
Platforms
Integrations
Pricing — vendor source checked
Pricing at a glance
No-card, seven-day Professional-tier trial, not an ongoing free plan. Trial allowances published at 5 articles, 50 audit pages, 25 AI prompts and up to three seats; confirm cancellation/expiry terms during sign-up.
USD $49/month if billed monthly or $39/month equivalent billed yearly (implied $468 per year for one seat and one site, confirm invoice). 10 articles, 50 audited pages and 25 AI generations per month; guard 10 pages. Hard limits rather than optional overage on Starter.
USD $129/month paid monthly or $103/month equivalent with annual payment (implied $1,236/year for included three seats and five sites). 40 articles, 250 audit pages, 100 AI generations; optional overages off by default. Vendor lists extra seats at $29/month (billing term to confirm).
USD $299/month paid monthly or $239/month equivalent when billed annually (implied $2,868/year for five seats and ten sites). 100 articles, 1,000 audit pages, 350 AI generations, broad AI engine monitoring and more Content Guard pages; optional overage pricing applies if enabled.
Custom quote. Vendor advertises custom quotas, governance and enterprise operations; numeric price and contract minima not publicly disclosed on retrieved pricing page.
Official pricing / availability source · Checked 27 October 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: Not yet verified. Check the vendor's site for current pricing.