Buffer
Plan, schedule and analyze social posts with AI writing assistance
Ratings and score variables
These are third-party review snapshots from the supplied research. They are not Toolbaaz scores or evidence of Toolbaaz hands-on testing.
1,041 reviews · 5-point scale
Listing scope: Buffer social scheduling and analytics product, not Pablo image editor
View G2 source1,492 reviews · 5-point scale
Listing scope: Buffer social media management listing
View Capterra sourceToolbaaz feature, usability, value and integration/trust scores were not supplied. Those variables will appear after an editor records and approves them.
Quick facts
- Vendor
- Buffer
- Pricing model
- —
- Plan pricing
- $5/channel/month, billed annually ($60/channel/year); $6 monthly Vendor source checked; not a hands-on review
- Free plan
- Yes — check limits
- Free trial
- Yes — check eligibility
- Last verified
- Not yet verified
About Buffer
Buffer is a social media planning, publishing and engagement platform for creators and small teams. Connect social accounts as channels, organize ideas in a publishing queue or calendar, tailor posts for each network and use its AI Assistant to draft, edit or repurpose copy. Free accounts can connect up to three channels and hold ten scheduled posts per channel at a time; paid Essentials adds advanced analytics and higher scheduling capacity, while Team adds approvals and permissions. Buffer charges paid subscriptions per connected channel, not per brand, so multi-brand costs depend on the number of accounts. Channel-specific posting capabilities and platform permissions can require reminders or manual completion, so it is best for repeatable social publishing rather than fully automated social listening.
Best for
Creators, independent marketers and small social teams who schedule content across several platforms; Team plan suits agencies needing review and approval workflows.
Buffer pros and cons
Pros
- Free plan supports three social channels, ten queued posts per channel and the AI Assistant; no recurring payment is required for evaluation.
- Paid pricing is clearly quoted per social account/channel, and accounts can be added or removed as a business grows.
- Supports publishing queues, calendar, post ideas and adaptation for multiple major social networks, including Threads and Bluesky.
- Essentials includes advanced analytics and API access, and Team includes unlimited collaborators with approvals and permissions.
- Recent sampled G2/Capterra reviewers value its relatively straightforward scheduling interface and centralized cross-platform planning.
Cons
- −Free plan limits connections to three channels and holds a maximum of ten scheduled posts per channel simultaneously.
- −When upgrading, previously free channels also become chargeable; costs can add up across many brands/accounts.
- −Advanced analytics and approval controls require paid tiers, especially Team for collaborative sign-off.
- −Individual social-platform API restrictions mean some posts, mentions, publishing formats or metrics may still need manual action.
- −Some sampled reviewers report occasional posting failures, reconnect friction or missing analytics; independent reliability benchmarks are absent.
Features
Platforms
Pricing — vendor source checked
Pricing at a glance
USD $0 permanently. One user; up to 3 connected channels; 10 queued scheduled posts per channel; 100 content ideas, 3 tags; basic Insights (30-day history); 1 API key and 3,000 API calls/month.
USD $6/channel/month on monthly billing or $5/channel/month equivalent when billed annually ($60 per channel upfront annually). One user. All connected channels, including the first three from Free, are billable after upgrade. 14-day trial.
USD $12/channel/month on monthly billing or $10/channel/month equivalent when billed annually ($120 per channel upfront annually). Unlimited team members, approval workflows, permissions; 14-day trial. Volume discounts beyond 10 channels may apply.
Official pricing / availability source · Checked 26 October 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: Not yet verified. Check the vendor's site for current pricing.