Apollo
B2B prospecting, enrichment and sales outreach in one AI-powered platform
Ratings and score variables
These are third-party review snapshots from the supplied research. They are not Toolbaaz scores or evidence of Toolbaaz hands-on testing.
9,849 reviews · 5-point scale
Listing scope: Apollo.io AI GTM and sales intelligence product, not Apollo Labs or other Apollo-branded products
View G2 source398 reviews · 5-point scale
Listing scope: Apollo.io sales intelligence; vendor/customer listing matches Apollo.io
View Capterra sourceToolbaaz feature, usability, value and integration/trust scores were not supplied. Those variables will appear after an editor records and approves them.
Quick facts
- Vendor
- Apollo.io
- Pricing model
- —
- Plan pricing
- $49/seat/month billed annually; free plan available Vendor source checked; not a hands-on review
- Free plan
- Yes — check limits
- Free trial
- Yes — check eligibility
- Last verified
- Not yet verified
About Apollo
Apollo.io brings B2B contact and company search, enrichment, email sequences, AI-assisted research and sales workflow management into one go-to-market workspace. Sales teams can filter leads, enrich CRM records, run outbound campaigns, track conversations and use Apollo connections with Salesforce, HubSpot, Gmail and other systems. Its free tier makes evaluation possible, while Basic, Professional and Organization plans add higher credit allowances and more advanced sales workflows. Apollo charges for usage through a credit system: phone reveals, enrichment and other actions can consume credits, so teams should model their actual use before picking a seat tier. Vendor pricing is quoted in USD per user and annual-billing equivalents are lower than month-to-month rates; add-ons are extra. Toolbaaz has not performed hands-on validation of data quality or deliverability.
Best for
B2B SDRs, founders and RevOps teams combining lead research, CRM enrichment and structured outbound. Poor fit for consumer sales, high-volume enrichment without credit budgeting or teams requiring independently validated contact accuracy.
Apollo pros and cons
Pros
- Consolidates company/contact targeting, data enrichment, sequences and basic pipeline work in a single sales workspace (vendor product and pricing pages).
- Has a free tier with 900 credits per seat/year (75 granted monthly), two sequences and selected prospecting/API features, supporting low-commitment evaluation.
- Published annual-billing seat prices and allowances make initial Basic, Professional and Organization plan comparisons possible.
- Official integration marketplace connects Apollo to Salesforce, HubSpot and other workflows; APIs and MCP/extension routes provide alternative ways to access data.
- G2 and Capterra reviewer samples commonly credit Apollo with faster targeted list building and centralized outbound work; this is customer feedback, not a Toolbaaz test.
Cons
- −Credits cover multiple actions, expire at billing-period end and do not roll over; recurring add-on credits can increase spend if usage is not watched.
- −Some sampled Capterra users report inaccurate or stale contact records, so teams should independently verify high-value leads before outreach.
- −Published Organization pricing requires at least three seats, making its annual minimum commitment substantially higher than the displayed per-seat headline.
- −Seat plans apply account-wide rather than mixing Basic and Professional users, limiting flexibility for teams with different prospecting needs.
- −Annual-billing USD prices are not the month-to-month rate; taxes, dialer or inbound add-ons and credit bundles can change the actual bill.
Features
Platforms
Pricing — vendor source checked
Pricing at a glance
$0 USD; 900 credits per seat/year granted monthly (75/month). Subject to free-tier and fair-use limits; no billing commitment.
USD $49 per seat per month equivalent, billed ANNUALLY at $588 per seat/year, applicable taxes extra. 30,000 credits per seat/year, granted upfront. Actual monthly-billed price is not confirmed here.
USD $79 per seat per month equivalent, billed ANNUALLY at $948 per seat/year, applicable taxes extra. 48,000 credits per seat/year. Monthly-billed rate unconfirmed.
USD $119 per seat per month equivalent, billed ANNUALLY at $1,428 per seat/year. Minimum THREE seats: $4,284/year minimum before taxes/add-ons. 72,000 credits per seat/year. Monthly-billed rate not verified.
Custom deals and optional recurring credit bundles, Inbound and Advanced Dialer add-ons are quoted or priced separately; exact contract, region and billing-unit inclusions must be confirmed.
Official pricing / availability source · Checked 26 October 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: Not yet verified. Check the vendor's site for current pricing.