Clay
GTM data enrichment, account research and outreach automation in one workflow builder
Ratings and score variables
These are third-party review snapshots from the supplied research. They are not Toolbaaz scores or evidence of Toolbaaz hands-on testing.
Toolbaaz feature, usability, value and integration/trust scores were not supplied. Those variables will appear after an editor records and approves them.
Quick facts
- Vendor
- Clay
- Pricing model
- —
- Plan pricing
- Free; Launch priced by separate Actions and Data Credits Vendor source checked; not a hands-on review
- Free plan
- Yes — check limits
- Free trial
- Yes — check eligibility
- Last verified
- Not yet verified
About Clay
Clay is a cloud-based go-to-market platform that combines account and contact sourcing, multi-provider data enrichment, Claygent AI research, buying signals and outbound workflow automation. Sales and revenue operations teams create data-driven prospecting tables, enrich records and pass qualified accounts into outreach or CRM systems. Clay differentiates itself with customizable data waterfalls and a wide data marketplace, but purchasers must model both Actions and Data Credits and confirm which integrations require Launch, Growth or Enterprise.
Best for
Revenue operations, growth teams, outbound agencies and B2B sellers managing complex enrichment pipelines; less suitable for a solo user seeking a cheap fixed-price email lookup or an out-of-the-box CRM.
Clay pros and cons
Pros
- Multi-provider waterfalls can reduce reliance on a single enrichment database and can be configured to avoid duplicate calls.
- Free access includes Claygent, waterfall enrichment and a small recurring Action/Data Credit allotment.
- GTM workflows combine account research, signals, enrichment and sequencing integrations in a common workspace.
- Growth enables CRM auto-sync, HTTP API and webhook orchestration for larger operations.
- Vendor publishes enterprise governance details such as SSO, RBAC and SOC 2/ISO claims.
Cons
- −Action and Data Credit components require separate budgeting; displayed base Action price is not guaranteed all-in cost.
- −Free tables are capped at 200 rows, and phone enrichment requires Launch or above.
- −CRM auto-sync, direct HTTP API and webhooks are gated to Growth or Enterprise.
- −Some visible G2 reviewers describe workflow learning curve, credit consumption or inaccurate enrichment requiring checks.
- −A conflicting Capterra Clay listing contains reviews for accounting software, so independent cross-platform ratings cannot responsibly be averaged.
Features
Platforms
Pricing — vendor source checked
Pricing at a glance
US$0, 500 Actions/month and 100 Data Credits/month; up to 200 rows/table. Annualized allowances 6,000 Actions and 1,200 Data Credits; vendor offers free signup.
Pricing comprises Actions plus separately configurable Data Credits. Official pricing shows Actions from US$185/month on monthly billing (US$167/month equivalent billed annually), and Data Credits from US$60/month monthly (US$54/month equivalent annual). Default selected 15,000 Actions/month, 3,000 Data Credits/month, though official FAQ lists a 2,500-credit tier. No single total entered until checkout configuration verified. 14-day trial available.
Actions from US$495/month monthly (US$446/month equivalent billed annually) plus Data Credits from US$205/month monthly (US$185/month annual equivalent) for displayed 6,000-credit selection. Selected 40,000 Actions/month. Configuration and total cost vary.
Custom quote and negotiated commitments, credit budget, SSO/SAML, SCIM, RBAC and dedicated growth strategist. Enterprise total and minimum contract must be confirmed with vendor.
Official pricing / availability source · Checked 26 October 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: Not yet verified. Check the vendor's site for current pricing.