Shopify Magic & Sidekick

Built-in Shopify AI for product copy, storefront design and guided store operations

AI E-commerce Tested (owner reported)

Ratings and score variables

These are third-party review snapshots from the supplied research. They are not Toolbaaz scores or evidence of Toolbaaz hands-on testing.

No directly matched, rated third-party listing was supplied for this Tool.

Toolbaaz feature, usability, value and integration/trust scores were not supplied. Those variables will appear after an editor records and approves them.

Quick facts

Vendor: Shopify
Pricing model: —
Plan pricing: Included in Shopify plans at no separate AI subscription fee; Basic from US$29/month billed annually (US$39 monthly) Vendor source checked; not a hands-on review
Free plan: Not confirmed
Free trial: Yes — check eligibility
Last verified: Not yet verified

About Shopify Magic & Sidekick

Shopify Magic and Sidekick are AI capabilities embedded in Shopify's commerce platform rather than a separate paid SaaS product. Shopify's current help documentation groups AI-assisted product descriptions, site and email text, images, customer messages, store design, workflows and Sidekick's chat-based commerce assistant under its Shopify-admin AI tools. Sidekick works with store data under staff permissions, can suggest changes for merchants to review, assist with Shopify Flow and reports, and generate tailored content and custom apps subject to plan and usage conditions. Its purchase economics are those of a Shopify store: the US Basic tier starts at US$39/month or US$29/month equivalent when billed annually; the AI assistant is included in the Shopify plan, not separately priced. Crucially, AI app generation is documented only for Grow, Advanced and Shopify Plus, with rolling hourly and weekly usage limits and desktop-browser restrictions. Shopify warns that generated product copy may contain incorrect claims and remains the merchant's responsibility. Independent G2 and Capterra reviews are of the full Shopify commerce platform, not separately verified Magic & Sidekick ratings; therefore those parent-platform figures are not presented as the AI feature's own reputation. Toolbaaz has not logged into a Shopify store, generated content or validated a plan entitlement firsthand.

Best for

Existing Shopify merchants seeking built-in AI assistance for merchandising copy, images, marketing, store reports and administrative workflows; poor fit outside Shopify or if strict proof-checked automated copy is required.

Shopify Magic & Sidekick pros and cons

Pros

Already included with eligible Shopify plans at no separate Sidekick subscription cost.
Contextual store data and role-based access make assistance more relevant than generic chat.
AI copy, images, store design and workflow assistance are integrated into the merchant admin.
Sidekick asks merchants to review changes before application.
Higher plans support custom app generation with defined limits.

Cons

−Requires the paid Shopify platform; cannot be purchased separately for other commerce engines.
−Grow/Advanced/Plus prerequisite for app generation excludes Basic users.
−Shopify expressly warns generated product text can be inaccurate or invent product benefits.
−Features and usage limits vary by store, plan, device and rollout.
−Broader Shopify subscription, transaction and third-party app fees remain outside the AI feature price.

Features

Storefront theme customization

Supported Shopify themes/admin environment; users should review and test generated designs.

Image generation/editing

Image feature availability depends on surface, device and plan.

Custom app generation

Grow, Advanced or Shopify Plus only; desktop web admin only; hourly and weekly shared usage limits.

Conversational Sidekick store assistant

Requires Shopify store/admin access, role-based permissions and plan-dependent limits.

Shopify Flow automation assistance

Requires Shopify Flow availability and appropriate merchant admin permissions.

AI product descriptions and copy

Built into Shopify admin; users must check accuracy before publishing.

Marketing, discounts and customer segments

Changes are proposed for review; feature availability and existing permissions matter.

Platforms

Shopify mobile app Sidekick chat on supported tasksEmbedded Shopify theme, product and marketing editorsCustom app generation requires desktop web adminShopify admin desktop browser

Integrations

Native access to Shopify products, customer segments, orders and other permissioned store data Shopify theme editor and product catalog Shopify App Store / platform ecosystem (third-party subscriptions not included) Shopify admin embedded editing controls Shopify Flow automation

Pricing — vendor source checked

Pricing at a glance

Shopify Basic + included Sidekick

USD 39.00/month

USD 29.00/month with annual billing

US public list: US$39/month paid monthly or US$29/month equivalent billed annually (US$348/year). Built-in Sidekick at no incremental subscription fee; app generation is NOT included on Basic. 3-day Shopify trial advertised, feature permissions may differ.

Shopify Grow + included Sidekick

USD 105.00/month

USD 79.00/month with annual billing

US$105/month paid monthly or US$79/month equivalent billed annually (US$948/year); adds up to 5 staff accounts. Sidekick app generation supported with shared usage caps.

Shopify Advanced + included Sidekick

USD 399.00/month

USD 299.00/month with annual billing

US$399/month paid monthly or US$299/month equivalent billed annually (US$3,588/year). Includes Sidekick and eligible custom app generation, expanded commerce reporting and 15 staff accounts.

Shopify Plus + included Sidekick

See pricing details

Custom contract/quote, vendor advertises from US$2,300/month depending on terms; plan details, billing period and fixed minimum require checkout/contract verification. Sidekick included; custom app generation supported.

Visit Shopify Magic & Sidekick

Official pricing / availability source · Checked 27 October 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.

Editorial verification: Not yet verified. Check the vendor's site for current pricing.

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Shopify Magic & Sidekick — frequently asked questions

Is Shopify Magic or Sidekick a separate paid product?

No. These capabilities are built into Shopify. Shopify says Sidekick has no additional subscription fee, but it requires a Shopify plan and features differ by plan.

What is the cheapest way to access Shopify Sidekick?

For a Shopify store, the official US Basic price is US$39/month monthly or US$29/month equivalent under annual billing. Regional taxes and price presentation differ by location.

Can Shopify Sidekick generate product descriptions?

Yes. It drafts product descriptions and other storefront copy, but Shopify says merchants must verify accuracy and are responsible for all published claims.

Can Sidekick create Shopify apps on the Basic plan?

No. Shopify documents custom app generation only for Grow, Advanced and Shopify Plus, and it must be initiated in the desktop Shopify admin.

Does Sidekick get access to every employee’s store data?

No. Shopify says Sidekick respects staff admin permissions, so actions and store information available to a user reflect their authorization.

Can Sidekick create images and marketing materials?

Yes. It can help draft image, text, email, discount and campaign content, but surface/device and plan limits apply and outputs should be reviewed.

Are Shopify G2 or Capterra scores ratings for Sidekick specifically?

No. Public review aggregates for Shopify measure the wider commerce platform. This profile does not attribute those parent-product ratings to Magic or Sidekick.

Are Sidekick custom apps unlimited?

No. Shopify documents rolling hourly and weekly generation limits shared across a store. More complex generations and revisions consume more usage.

Does Shopify offer a free trial?

The US pricing page advertises a 3-day platform trial followed by a promotional period; availability of specific AI capabilities in a trial store is not guaranteed and needs checkout testing.